One of the major keys to experiencing crowdfunding success is by creating a very good video that effectively sells your campaign to potential donors. Believe it or not, but including any sort of video actually increases your success rate by as much as 50%. Imagine what creating a high quality video can do for your campaign.
You do not need to have a huge budget or have incredible video editing skills to really benefit from having a video for your campaign. In fact, with a basic smartphone camera, you should be able to create a powerful and effective campaign video. In this article, we will be going over some of the main tips that you should utilize when creating a good video for your crowdfunding campaign.
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Let’s go back to video. Here are some tips to make a killer promotionnal video:
While it is not necessarily going to make or break your video, you do want to make sure that you record in the highest possible quality that you can afford. If this means that you have to use an iPhone camera, so be it. However, you should at least invest in a tripod mount for your iPhone camera so that there is proper stabilization and that the audio is completely clear and not distorted. You will also want to make sure that you record in a properly lit room. If you cannot afford high quality lighting sources, you can simply record your videos outside where there is ‘free’ lighting. You will also want to consider purchasing a clip on microphone that is going to be able to record your voice and other sounds rather than your phones built in microphone as the results will likely be less than ideal.
Script It Out
Unless you speak for a living, you are going to want to make sure that you properly script out your video. You should write a thorough script that covers all of the major and key points to your campaign. You will want to include everything from the who, what, and where and most importantly ‘why,’ of your campaign. You should read it out loud and try to get it as perfect as you possibly can.
Keep It Short
A lot of people make the mistake of making their videos incredibly long. The fact is, people nowadays have shorter attention spans than ever. Because of this, you want to make sure that you keep your video as short as you possibly can ensuring that you get all of the necessary and relevant details into it. Remember, you are going to be able to have a full section to write with more detail. Therefore, you do not need to list out every single backer reward. This is a common mistake that a lot of people make which causes their videos to go on too long. Make it short and sweet.
High Quality Images
If you are going to be selling a product, you will want to make sure that you have high quality resolution photos and graphics on your crowdfunding page. You want to provide the prospective donor with as many photos and details as possible which can help them make their decision on whether or not to fund you. By providing them with high quality images and detailed photos, you are going to be able to gain more trust from the prospective donors.