How To Create A Good Video For A Crowdfunding Campaign

One of the major keys to experiencing crowdfunding success is by creating a very good video that effectively sells your campaign to potential donors. Believe it or not, but including any sort of video actually increases your success rate by as much as 50%. Imagine what creating a high quality video can do for your campaign.

Camera to make video

You do not need to have a huge budget or have incredible video editing skills to really benefit from having a video for your campaign. In fact, with a basic smartphone camera, you should be able to create a powerful and effective campaign video. In this article, we will be going over some of the main tips that you should utilize when creating a good video for your crowdfunding campaign.

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Let’s go back to video. Here are some tips to make a killer promotionnal video:


While it is not necessarily going to make or break your video, you do want to make sure that you record in the highest possible quality that you can afford. If this means that you have to use an iPhone camera, so be it. However, you should at least invest in a tripod mount for your iPhone camera so that there is proper stabilization and that the audio is completely clear and not distorted. You will also want to make sure that you record in a properly lit room. If you cannot afford high quality lighting sources, you can simply record your videos outside where there is ‘free’ lighting. You will also want to consider purchasing a clip on microphone that is going to be able to record your voice and other sounds rather than your phones built in microphone as the results will likely be less than ideal.

Script It Out

Unless you speak for a living, you are going to want to make sure that you properly script out your video. You should write a thorough script that covers all of the major and key points to your campaign. You will want to include everything from the who, what, and where and most importantly ‘why,’ of your campaign. You should read it out loud and try to get it as perfect as you possibly can.

Keep It Short

A lot of people make the mistake of making their videos incredibly long. The fact is, people nowadays have shorter attention spans than ever. Because of this, you want to make sure that you keep your video as short as you possibly can ensuring that you get all of the necessary and relevant details into it. Remember, you are going to be able to have a full section to write with more detail. Therefore, you do not need to list out every single backer reward. This is a common mistake that a lot of people make which causes their videos to go on too long. Make it short and sweet.

High Quality Images

If you are going to be selling a product, you will want to make sure that you have high quality resolution photos and graphics on your crowdfunding page. You want to provide the prospective donor with as many photos and details as possible which can help them make their decision on whether or not to fund you. By providing them with high quality images and detailed photos, you are going to be able to gain more trust from the prospective donors.


A Guide: Improve Conversion With Videos

In this day and age, your marketing should be done on all fronts. Search engine optimization boils down to a lot more than just keywords. If you need to make sure that your company is able to convert visits into increased traffic and increased traffic into solid sales, you will need to learn the best ways to improve conversion with videos. With this in mind, you will need to take advantage of some important points that will help you create the best videos for your company over the long haul. Apply these tips and begin getting those sweet conversions with videos today.

Choose the right colors. Did you know that colors have a variety of meanings psychologically that people internalize? You need to think for the long game and that means digging deeper than the average marketer. The average person puts up a video and doesn’t get any kind of thought to the colors used throughout the video. But if you want to create an emotional response in your consumer, you will need to get a breakdown of how various colors can improve your click through rates and sales. You get back what you put in, so this extra research will pay huge dividends for you.

Next, you will also need to be very particular about the script that you use for your video. In the same way that commercials use a professionally written script to make sure they’re saying exactly what they want to say, you need to take yourself just as seriously. A simple misunderstanding something said in your video can drastically ruin your conversion rates. the best way to say what you mean and mean what you say is to have a thorough copy of the script in front of you so that you can edit it with a fine tooth comb before going on video.

In order to get the most out of your video, you’ll need to also keep track of the days in which you post them. Keep logs of your success and traffic when it comes to posting videos on certain days of the week. By following these trends, you will be able to post videos at specific times for the highest conversion rates. However, never get too stuck in your ways. Social media and Internet habits change with the wind, so you also need to be adjusting and adapting the way that you market your videos.

Using some of these tips will help you improve conversion with videos tenfold. This is a science that must be learned, but it will save you plenty of time in trouble when it comes to producing videos. The last thing you want to do is simply create content and throw it out to the general public. Using these tips will give you a strategic approach which you can refine and build upon as needed. For further help, make sure that you reach out to an expert who can address any questions that you have.

Read also my article about crowdfunding videos.

The Best Strategies To Make Money Online

There is no doubt that the internet has opened a lot of doors for aspiring entrepreneurs. In fact, anybody can start to make money in some way or another if they put a little effort into it. But where does a person start? Which strategies actually work and which are the best?


Selling Products

The most obvious strategy, and the one that is most widely used at the moment, has to be selling products. This can either be done by creating a website and integrating an ecommerce system or using platforms that are already established.

Amazon and eBay are just two of the options you have. They have millions of people that buy products on a daily basis. This also means that the competition is relatively high, but if you use the right marketing strategy you should be able to make a nice amount of money.

Become An Affiliate Marketer

If you don’t have any products of your own to sell then becoming an affiliate is the obvious next step. Basically it means that you’ll get a percentage of the sales you make. There are many successful affiliates out there making more than enough money by simply promoting existing products.

When you start looking into this option you’ll realize that there aren’t any limits as to what you can sell. It can range between software, gambling, physical products and even services. However, it’s recommended that you get to know your products very well. Building a manner of trust with your clients is crucial for making sales and for this you’ll need extensive knowledge.

Become A Freelancer

If you have a special skill that can easily be sold over the internet then start promoting yourself. Currently some of the most popular freelance jobs are graphical designers, artists and copywriters. But these are definitely not the only ones.

Just as eBay and Amazon provide a platform for sales, there are platforms specifically for freelancers. They feature job boards and opportunities that freelancers can apply to, much like applying for a job.

Start A Website Or Blog

This is another way for people to generate a legitimate income stream and it’s all about advertising. Find a niche subject that you are interested in, get a domain and a server, create a blog or a site and start posting relevant information. The key factor here is traffic.

Take a couple of months to build a nice flow of traffic then start to sell space on the site. You can either offer space to advertisers for a set amount, or you can enroll in advertising companies. By choosing the latter option means you’ll be making money for every click and impression you get.
Keep in mind that none of these options should be considered “easy money”. All of them will require some manner of dedication, effort and common sense. Ultimately there is no such thing as a passive income, because you will constantly have to stay on top of what’s happening.